Creators Academy EN - Instituto Oyá

CreatorsAcademy is a platform that connects content creators with Brazil’s biomes.

Our goal is to enhance dialogues and reflections on the environment and nature.

WE BUILD IMMERSIVE JOURNEYS TO:

Connect communicators with a cause and generate positive impact within their spheres of influence.

Amplify the voices of content creators from Black, Indigenous, and marginalized communities through their narratives and activism in support of democracy and climate justice.

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Methodology

Feel

We believe that understanding we are part of the forest, and that our present is ancestral, gives us the opportunity to heal the planet — and, in that journey, to heal ourselves.

Reflect

With myself, with others, and with the forest. For us, the true revolution is in relationships — through them, we transform behaviors, create movement, and generate impact.

Nothing we experience is meant to stay locked away in a box of memories — the more people know and wish to be part of it, the better. That’s why we are committed to sharing in order to expand.

CreatorsAcademy was born from the intersection of creativity, climate justice, and the urgent need to preserve the territories and cultures that sustain life on Earth. More than just a press trip, we are a platform that connects diverse realities with communication tools, technologies, and engagement strategies to amplify voices and expand narratives in defense of the environment. We believe there is no just ecological transition without inclusion. That’s why we work side by side with communities that have historically cared for the forest, the water, and the land. In 2022, we brought the CreatorsAcademy to the riverside community of Tumbira, in the Amazon, where young creators connected with local ways of life and produced powerful content on conservation, community-based tourism, and ancestral knowledge. In 2023, we visited the Puyanawa Village in Acre, strengthening the bonds between culture, spirituality, and environmental activism in a territory where the forest and memory walk hand in hand. We believe that influencers are those who are already transforming realities today — with ethics, active listening, and purpose. Because to communicate is also to care — and caring is a political, collective, and urgent act.

Get to know a bit of our 2023 immersion:

About the Puyanawa People

The short film “The Gospel of the Forest: The Reunion of the Puyanawa People” tells part of the journey of resistance and cultural revival of the Puyanawa people, an Indigenous community from Acre, living in the region of Mâncio Lima, near the border with Peru. The film highlights their struggle to reclaim their identity after decades of oppression, acculturation, and the imposition of external values — especially during the rubber boom and the arrival of evangelical missions.